The National Academy of Sciences had published a 300 pg. report outlining the benefits and future of LED lighting. The report, while well-thought and scientific, lack a narrative. A narrative that was unbiased about the results while providing an appropriate nudge toward LED lamps. And, so, "The promise of better lighting" was born.
Through this lens, we created a responsive microsite that was sent out to educators and the general public to show them the progress of lighting, while pointing out some solid scientific facts about LED lamps.
The project was agile and built in a total of four weeks through a series of workshops and prototyping sessions with the client.