As of 2012, a job candidate has a 2% chance of finding a job through a job posting site. If they are a recent college grad that number goes down to 1%.
So, how do you create a system that increases the chance of finding a job with an audience who has almost no job experience? You show how unique their lifestyle, work culture and daily habits are, without judging them for their choices. That's what One Degree plans to accomplish- A dating site for careers.
After creating a 30-point uniqueness system and defining the brand look and feel through workshops with our venture capital client and some good ole design research, we created a quiz based site that allows you to show off how unique you are and connect to find opportunities.