PHYSICIAN'S COMMITTEE FOR RESPONSIBLE MEDICINE

A design system for plant-based nutrition

The Physician’s Committee for Responsible Medicine wanted to encourage people to embrace a plant-based diet. They had little brand presence and no consumer facing identity. I developed the initial brand aesthetic and UI for a suite of products that included a site, native app, and recipe index.
Mood board
AN APPETIZING DIET, BACKED BY SCIENCE
The design and UI system I created balanced aspects of diet and science. Elements on health benefits and food when speaking toward diet-ers and on a clean, clear UI when speaking to physician
ALDF desktop
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