Planned Parenthood wanted to change risk behaviors in tweens when it came to making informed decisions about drinking, drugs and sex.
Given the mobility of the audience and the sensitive nature of the material, 6 web apps were developed to target certain behaviors ranging from how to behave at a party to birth control choice.
The kickback (aka party) app was developed to target the peer pressure that tweens experience at parties and social situations. The app walks the user through 3 rooms of a party each with a video scenario and asks them to make choices based on situations they uncover.
I provided the art and creative direction for the videos in the app which were shot all in the course of one weekend with a great group of kids.
Try it out for yourself here: