Zebra Technologies provides business insight through data that its labeling and tracking products and services create. It operates across 6 industries in 41 different sectors. 90% of their business comes from the Fortune 500 from such companies as Ford, Land Rover and Walmart. Despite this, they always had to explain who they were.
This quiet B2B behemoth needed a voice. We found that voice in their customers' success stories and built an information architecture and design that supported telling these stories.Then, we weaved in products and services, to provide a fresh, innovative feel for this backbone of American business.