What if? is one of life's most important questions. It has gotten us to the moon, saved lives, and given rise to Chipotle. It requires you to think about other questions like, "Why?", “How?”, and “When?” Over the past 16 years, I have made campaigns, built digital products, developed brands, and created websites that answer all these questions.



Creative Director
March 2013 - Present
  • Led the strategic planning, UX, and design for several digital products and enterprise-level websites for the United Service Organizations (USO), The Pew Charitable Trusts, and the Natural Resources Defense Council that increased engagement, email sign-ups, and fundraising.
  • Developed the brand positioning and strategy for the Animal Legal Defense Fund, NOAA, UN Environment, and the Hewlett Foundation.
  • Led a product design team to re-imagine the product strategy and UX/UI for The Center of Medicare and Medicaid’s reporting and payment product for over 1.5MM clinicians.
  • Developed national digital campaigns for the Kennedy Forum, the ALS Association, the USO, and the ONE Campaign.
  • Responsibilities include strategy development, market and UX research, design, UX, and content development for brand identities, websites, digital products, print collateral, videos, email campaigns, and social media campaigns. 
  • Serves on the board of directors overseeing hiring, agency process, new business, marketing, and tool selection and implementation for an agency of 27 people with over $4MM in billings.


Senior Art Director
April 2011 - March 2013
  • Collaborated with two venture capital backed entrepreneurs to develop their brands, SAAS products, and marketing strategy for Manifest’s start-up incubator.
  • Responsible for a four-person team. Established agency-wide design production process guidelines, departmental procedures for creative in Agile development, and responsive web guidelines.


Senior Designer
October 2010 - April 2011
  • Developed the UI and assisted in the UX for the initial launch of Bloomberglaw.com,
    Bloomberg’s award-winning legal research product. Scaled the experience to a native
    mobile application.


September 2007 - October 2010
  • Managed design and UX development for Rust-Oleum’s online social community, Paintideas.com, Launched a successful national online marketing campaign for this community that doubled membership.


Art Director
October 2003 - September 2007
  • Managed a team of three people. Developed and produced advertising campaigns, brand
    identities, packaging, and design collateral for an agency with $110 million in billings


    Webby Award
    Law & Justice 2019

    Webby Nominee
    Government 2017

    Webby Nominee
    Social 2016

    Gold Stevie Winner

    B2B 2013

    Graphis Advertising Annual


    Creativity Magazine

    Luerzer’s Archive


    IDEO University
    Leading for Creativity Certification

    Chicago Portfolio School Art Direction, Master’s Certification

    Marquette University
    BA in Advertising and Sociology


    2017 - Present

    Vice President

    DC Design Week
    2017 & 2018
    Programming Lead

    Columbia College
    2010 - 2013
    Adjunct Professor

    Chicago Portfolio School
    2003 - 2007




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