WIDE EYE

Creative Director

August 2021 - Present

THREESPOT

Creative Director

March 2013 - August 2021

• Led the strategic planning, UX, and design for several digital products and enterprise-level websites for the United Service Organizations (USO), The Pew Charitable Trusts, and the Natural Resources Defense Council that increased engagement, email sign-ups, and fundraising.
• Led a product design team to re-imagine the product strategy and UX/UI for The Center of Medicare and Medicaid’s reporting and payment product for over 1.5MM clinicians.
• Responsibilities include strategy development, market and UX research, design, UX, and content development for brand identities, websites, digital products, print collateral, videos, email campaigns, and social media campaigns. 
• Serveed on the board of directors overseeing hiring, agency process, new business, marketing, and tool selection and implementation for an agency of 27 people with over $4MM in billings.

MANIFEST DIGITAL

Senior Art Director

April 2011 - March 2013

• Collaborated with two venture capital backed entrepreneurs to develop their brands, SAAS products, and marketing strategy for Manifest’s start-up incubator.
• Responsible for a four-person team. Established agency-wide design production process guidelines, departmental procedures for creative in Agile development, and responsive web guidelines.

ISOBAR

Senior Designer

October 2010 - April 2011

• Developed the UI and assisted in the UX for the initial launch of Bloomberglaw.com, Bloomberg’s award-winning legal research product. Scaled the experience to a native
  mobile application.

MoNIKER CREATIVE

Principal

September 2007 - October 2010

• Managed design and UX development for Rust-Oleum’s online social community, Paintideas.com, Launched a successful national online marketing campaign for this community that doubled membership.

HOFFMAN YORK

Art Director

October 2003 - September 2007

• Managed a team of three people. Developed and produced advertising campaigns, brand identities, packaging, and design collateral for an agency with $110 million in billings