In 2013, The U.S. Fund for UNICEF wanted to connect with a new, younger audience. The first tactic in their tool box, was to revitalize a iconic brand and develop a new website.
Working alongside their internal creative team, we designed and developed a new site that educated their audience about their impact and allowed them simple ways to connect, act and donate.
Planned Parenthood wanted to change risk behaviors in tweens when it came to making informed decisions about drinking, drugs and sex.
Given the mobility of the audience and the sensitive nature of the material, 6 web apps were developed to target certain behaviors ranging from how to behave at a party to birth control choice.
The kickback (aka party) app was developed to target the peer pressure that tweens experience at parties and social situations. The app walks the user through 3 rooms of a party each with a video scenario and asks them to make choices based on situations they uncover.
I provided the art and creative direction for the videos in the app which were shot all in the course of one weekend with a great group of kids.
Try it out for yourself here:
The National Academy of Sciences had published a 300 pg. report outlining the benefits and future of LED lighting. The report, while well-thought and scientific, lack a narrative. A narrative that was unbiased about the results while providing an appropriate nudge toward LED lamps. And, so, "The promise of better lighting" was born.
Through this lens, we created a responsive microsite that was sent out to educators and the general public to show them the progress of lighting, while pointing out some solid scientific facts about LED lamps.
The project was agile and built in a total of four weeks through a series of workshops and prototyping sessions with the client.
NAEA was looking to revitalize its identity and digital presence. The organization was pivoting to show how arts expressed human potential. Our team created an identity that brought in physical, tactile aspects of art and design education along with a contemporary monogram that showed this potential.
In order to help people understand the future of the mental health system, we worked with the Kennedy Forum and a DC production studio, the Duke and the Duck, to develop a long explainer video. This video was cut in 6 bite- sized portions, shared across social media, and presented at a The State of Union for Mental Health and Addiction. This video and its clips received 3 times as many views as compared to any other previously produced piece of content for the Kennedy Forum.
UNICEF's education team was looking to promote global citizenship among students who are just beginning to learn about their place within the world.
The team and I worked collaboratively with UNICEF to plan, design, and build a tablet-based game and a classroom experience that allowed five student teams acting at village councils to save their village from famine and a surprise emergency disaster.
The game allowed the students to plan and budget for the nutrition, education, and water needs for their village. Along the way, they received bonuses and text messages from their villagers to aid their decisions.
The game was well received by teachers and students after a first round of beta testing in 5 NYC public school classrooms. In 2016, the game program is set to go city-wide.
Feeding America needed to publicize Hunger Action Month nationally while getting visitors to act locally. We repurposed TV ads in a full browser size site and dynamically pulled in local data surrounding hunger rates and local food banks for a simple, powerful message and experience. Matt Damon even helped a little.
This start-up had a mission to deliver $50/lb coffee and teas from the depths of India to gourmands stateside. Along with a writer and illustrator, we developed an ad campaign, e-commerce website and an identity system that was later featured in Luerzer's and Graphis.
Zebra created a system of RFID chips and near field communications that could track and analyze objects at a distance of 6 inches. What they needed was a hook to get people excited about this product and service offering.
Working with the client, we developed a responsive promotional microsite that showed how this product's benefits using America's second favorite past time- football.
Zebra Technologies provides business insight through data that its labeling and tracking products and services create. It operates across 6 industries in 41 different sectors. 90% of their business comes from the Fortune 500 from such companies as Ford, Land Rover and Walmart. Despite this, they always had to explain who they were.
This quiet B2B behemoth needed a voice. We found that voice in their customers' success stories and built an information architecture and design that supported telling these stories.Then, we weaved in products and services, to provide a fresh, innovative feel for this backbone of American business.
This campaign came out of the need to inform riders that their lids need to be checked or replaced every year in order to be effective. I developed this series of ads to talk to the audience respectfully while embracing the romance of the road.
Unless you really like collecting swag, trade shows are notoriously boring- the same polos, fake hellos and flourescent lights. Our client, National Restaurant Association, who's goal is to promote education and training within the restaurant space, partnered with Georgia Pacific, and wanted to promote proper hand washing to the line level employees at their national trade show.
Instead of a video or the expected hand sanitizer swag, this concept was a geo-caching iPhone game where we sent visitors searching for the Germiest items in food service around the trade show. Upon entering a location associated with an item, they received that item and some helpful tips.
After completing their intranet, we wanted to show Walgreen's that we understood the direction of their business. After some intense brainstorming sessions, we devised a web product that could track a customer's main health indicators while offering helpful tips and Walgreen Wellness reward points.
As of 2012, a job candidate has a 2% chance of finding a job through a job posting site. If they are a recent college grad that number goes down to 1%.
So, how do you create a system that increases the chance of finding a job with an audience who has almost no job experience? You show how unique their lifestyle, work culture and daily habits are, without judging them for their choices. That's what One Degree plans to accomplish- A dating site for careers.
After creating a 30-point uniqueness system and defining the brand look and feel through workshops with our venture capital client and some good ole design research, we created a quiz based site that allows you to show off how unique you are and connect to find opportunities.
Death is sensitive, personal and human– pretty much the opposite of what we know of anything digital. Yet, as time evolves, so does the need for a place to memorialize a loved one. The online space is ubiquitous, as is the use of it, so the challenge legacy brought to us was to create a responsive profile that could be considered the next big thing in the memorial business.
When we first were embarked on this site redesign, Children's Memorial was rebranding and building a new hospital in the heart of Chicago. Through research, we knew two very important things about the female, mother audience of this site. One, during their child's care, they needed quick access to doctors and care information. And, two, after their care was complete, they believed in and financially supported the health and well being of children through this institution.
This resulting concept used a positive message with a clean feel and clearly defined user flow to show Children's mission– high-quality childhood.
If you're going to offer easier Medicare coverage, you might want to avoid the staid lifestyle shot of a happier senior couple. So, I opted for images of items this audience might have difficulty with along with a clean health care look.
Sometimes your product is nothing more than a black box, so in order to spice up a new launch, you need a little puffery, some kick butt photo effects and David Hasselhoff.
How do you create a site for middle-aged women passionate about creating objects for their home with Rust-Oleum products? Like this. We designed the UI and layout for this site by pulling in crafty objects and a warm color pallette along with easy to use sharing functions. In additon to the site, we put together a monthly newsletter and created a banner ad campaign to drive visitors to the site. Angie (the resident project blogger) reached out to the online mommy community to do the same. Our goal was to make the visitor feel like they were starting a project with the help of some friends. A few masking tape images and 1400 members later, our team did this.
Because a few things do happen in a vacuum, here's a couple things nice enough to end up on my mother's fridge.