As of 2012, a job candidate has a 2% chance of finding a job through a job posting site. If they are a recent college grad that number goes down to 1%.
So, how do you create a system that increases the chance of finding a job with an audience who has almost no job experience? You show how unique their lifestyle, work culture and daily habits are, without judging them for their choices. That's what One Degree plans to accomplish- A dating site for careers.
After creating a 30-point uniqueness system and defining the brand look and feel through workshops with our venture capital client and some good ole design research, we created a quiz based site that allows you to show off how unique you are and connect to find opportunities.
Feeding America needed to publicize Hunger Action Month nationally while getting visitors to act locally. We repurposed TV ads in a full browser size site and dynamically pulled in local data surrounding hunger rates and local food banks for a simple, powerful message and experience. Matt Damon even helped a little.
When we first were embarked on this site redesign, Children's Memorial was rebranding and building a new hospital in the heart of Chicago. Through research, we knew two very important things about the female, mother audience of this site. One, during their child's care, they needed quick access to doctors and care information. And, two, after their care was complete, they believed in and financially supported the health and well being of children through this institution.
This resulting concept used a positive message with a clean feel and clearly defined user flow to show Children's mission– high-quality childhood.
When you're in the agency or consulting business, it's all about the work and how that work is made. At Manifest, what was equally as important to us were the lessons and truths the work revealed to us. The philosophy is just as important as the execution.
In this site redesign, we focused on explaining those lessons and truths while connecting them to our people and work.
Zebra Technologies provides business insight through data that its labeling and tracking products and services create. It operates across 6 industries in 41 different sectors. 90% of their business comes from the Fortune 500 from such companies as Ford, Land Rover and Walmart. Despite this, they always had to explain who they were.
This quiet B2B behemoth needed a voice. We found that voice in their customers' success stories and built an information architecture and design that supported telling these stories.Then, we weaved in products and services, to provide a fresh, innovative feel for this backbone of American business.
Spread out 37,000 employees across the nation in the highly-regulated health care industry and try not to have a intranet. Moreover, try not to have a native iphone app so all these people can connect, get the latest news and find lunch while they are visiting the Maryland office. It's near impossible.
So, we created a smartphone app for the MckNet Intranet, complete with shiny networking tools, corporate alerts, and, of course, the location of the really great sandwich shop a block away from the office in Maryland.
Unless you really like collecting swag, trade shows are notoriously boring- the same polos, fake hellos and flourescent lights. Our client, National Restaurant Association, who's goal is to promote education and training within the restaurant space, partnered with Georgia Pacific, and wanted to promote proper hand washing to the line level employees at their national trade show.
Instead of a video or the expected hand sanitizer swag, this concept was a geo-caching iPhone game where we sent visitors searching for the Germiest items in food service around the trade show. Upon entering a location associated with an item, they received that item and some helpful tips.
Part of building a half a billion dollar building that features a full-sized fire truck playground, life-size whale sculptures and a high-rise garden is showing it off. This exploratory web app was created to show the press, investors and future visitors, just what this new addition had to offer.
This start-up had a mission to deliver $50/lb coffee and teas from the depths of India to gourmands stateside. Along with a writer and illustrator, we developed an ad campaign, e-commerce website and an identity system that was later featured in Luerzer's and Graphis.
A major health insurance company wanted to show it's C-suite and board the future of consumer health care. Along with Microsoft and a mobile consultant, we worked to develop a prototype a family health dashboard of the future.
I was tasked with not only conceptual development and art direction, but UX and content creation, given the short timeline. What we ended up creating was a holistic experience of health that included gaming and mobile components that all fed off this master dashboard.
Death is sensitive, personal and human– pretty much the opposite of what we know of anything digital. Yet, as time evolves, so does the need for a place to memorialize a loved one. The online space is ubiquitous, as is the use of it, so the challenge legacy brought to us was to create a responsive profile that could be considered the next big thing in the memorial business.
John Q. Salesguy, Mindy HRPro and Sally in Accounting know squat about social media and work for a large insurance agency. They have Facebook pages, but have merely used them to connect to old classmates and, to be frank, are fearful they will share too much online.
However, John, Mindy and Sally are actually powerful tools to their company in the social space. They could be used to promote the company through their networks if they were given the proper education, information and incentives. Not to mention, this company could probably save a few bucks on what they pay their national PR firm in social media. Enter Que Social.
Que Social is a web application that allows companies to provide social media education through training modules, information through approved streamed content and incentives through a level based gaming component across all major social media channels.
After a brand definition and positioning exercise and user research for the beta release, we developed a streamlined, but exciting, user experience and visual design that focused on quick sharing and leveling up.
Plus, it has badges. And everyone loves badges.
This campaign came out of the need to inform riders that their lids need to be checked or replaced every year in order to be effective. I developed this series of ads to talk to the audience respectfully while embracing the romance of the road.
If you're going to offer easier Medicare coverage, you might want to avoid the staid lifestyle shot of a happier senior couple. So, I opted for images of items this audience might have difficulty with along with a clean health care look.
Sometimes your product is nothing more than a black box, so in order to spice up a new launch, you need a little puffery, some kick butt photo effects and David Hasselhoff.
How do you create a site for middle-aged women passionate about creating objects for their home with Rust-Oleum products? Like this. We designed the UI and layout for this site by pulling in crafty objects and a warm color pallette along with easy to use sharing functions. In additon to the site, we put together a monthly newsletter and created a banner ad campaign to drive visitors to the site. Angie (the resident project blogger) reached out to the online mommy community to do the same. Our goal was to make the visitor feel like they were starting a project with the help of some friends. A few masking tape images and 1400 members later, our team did this.
When a jewelry designer collided trashy chic, he needed a web presence good enough for to show off his presence at the Golden Globes. After a photo shoot, an abandoned laundromat and some spandex, the job was done.
Everyone needs to do a few logos to cut their teeth. Here are mine.